Tougher economic conditions, rising costs and increased global competition means doing business has become harder than ever before.  Whilst careful cost management is an important lever to maintaining business’ profitability, it is only part of the story. A proven track record of generating top line sales growth and increasing margins is essential for ongoing business success, as well as building confidence with key stakeholders – the finance community, shareholders and employees.  Sales success requires a business to make an ongoing commitment to the development of sales team performance.  Be it product knowledge, competitor awareness, relationship management or latest sales techniques, we can help you with the essential development to ensure your sales teams are performing at the very top of their game.
 

The Challenge
To provide skills, knowledge and a winning sales mindset to convert every opportunity into a sale, as well as build quality relationships to future-proof your sales pipeline.
 

Overview
Having taken time to understand your business and marketplace, we build challenging, highly relevant workshops to ensure your employees are equipped to sell when and wherever they work.

Whether it is someone undertaking a first sales role or an experienced sales professional with strategic account management responsibility, our 3 stage workshop framework – Philosophy, Process and Application – ensures the essential ground is covered at a level appropriate to your team’s role, skills and experience.

As ever, the power of our workshops lies in its practical, real-life application.  Unlike standard off-the-shelf solutions, our customised workshops get delegates working with real sales accounts, issues and performance data to bring the reality of selling to life.

Our accelerated learning workshops help delegates understand:

• The realities of selling today
• Your customers needs and expectations
• Your sales / product offering and how this compares to your competition
• The essential skills, knowledge, behaviour and mindset to sell effectively today and build a sales pipeline for tomorrow
• Any personal ‘blocks’ to selling and how to overcome these
• Specific actions they can take to improve their sales performance at work

Typically, Discovery learning assignments before and after workshops are used to ensure delegates remain focused on delivering a tangible sales improvement and return for the business.
 

Outcomes
By the end of the programme, delegates will:

• Be able to describe the dynamics of the sales/operating environment and how changes have impacted performance
• Be able to describe recent sales performance and the impact of this on the overall business
• Be able to clearly articulate your company’s business proposition stands in the marketplace and how it meets your customer needs
• Be able to competitor benchmark and identify how to overcome potential customer objections
• Be able to assess how they perform against the Sales process and recognised best practices and identify areas for personal improvement
• Adopt a winning sales mindset and apply the right skills and knowledge to secure sales and to build relationships
• Identify specific actions they can take to improve their sales performance and contribution to the business

Next Steps
For an initial free consultation on how we can help with your Sales Training challenge, call us on 0207 208 7258 or complete our contact form.