Sales Training
Tougher economic conditions, rising costs and increased global competition means doing business has become harder than ever before. Whilst careful cost management is an important lever to maintaining business’ profitability, it is only part of the story. A proven track record of generating top line sales growth and increasing margins is essential for ongoing business success, as well as building confidence with key stakeholders – the finance community, shareholders and employees. Sales success requires a business to make an ongoing commitment to the development of sales team performance. Be it product knowledge, competitor awareness, relationship management or latest sales techniques, we can help you with the essential development to ensure your sales teams are performing at the very top of their game.
The Challenge
Sales Managers tell us about the same issues...
“My team do not pick up on opportunities”
“My team don’t manage to close the sale”
“They stumble when the customer puts up an objection”
“They are making courtesy calls for the sake of it with no result from the meeting”
Wouldn’t you rather be saying...
“We see and pick up on every sales opportunity”
“Our sales conversion factor has achieved the target”
“My team are highly skilled at anticipating and overcoming objections”
“All our client calls have purpose and tangible results”
So at NKD, we’ve developed a new approach to sales training to provide the skills, knowledge and a winning sales mindset to convert every opportunity into a sale, as well as build quality relationships to future-proof your sales pipeline. For more information on specific courses please click on the links below:
- Make Every Call Count! – Effective Selling Over the Phone
- Hi-impact Selling – Improving Field Sales Effectiveness
- Peak Performance Coaching – Sales Manager as Performance Coach
Overview
At NKD we understand what differentiates a successful sales person, we understand sales force effectiveness and deliver solutions that fit you.
We focus on 3 key areas of your organisation to develop sales performance:
Process, Structure, Behaviour.
- Process: We help you identify and set expectations for sales activity and behaviours
- Structure: We help you measure and reward personal sales activity and behaviours as well as sales results
- Behaviour: We help you embed the sales culture through sales performance coaching
As ever, the power of our solutions lie in their practical, real-life application. Unlike standard off-the-shelf solutions, our customised workshops get delegates working with real sales accounts, issues and performance data to bring the reality of selling to life. Our accelerated learning workshops help delegates understand:
- The realities of selling today
- Your customers needs and expectations
- Your sales / product offering and how this compares to your competition
- The essential skills, knowledge, behaviour and mindset to sell effectively today and build a sales pipeline for tomorrow
- Any personal ‘blocks’ to selling and how to overcome these
- Specific actions they can take to improve their sales performance at work
Typically, Discovery learning assignments before and after workshops are used to ensure delegates remain focused on delivering a tangible sales improvement and return for the business.
Outcomes
By the end of the programme, delegates will:
- Be able to describe the dynamics of the sales/operating environment and how changes have impacted performance
- Be able to describe recent sales performance and the impact of this on the overall business
- Be able to clearly articulate your company’s business proposition stands in the marketplace and how it meets your customer needs
- Be able to competitor benchmark and identify how to overcome potential customer objections
- Be able to assess how they perform against the Sales process and recognised best practices and identify areas for personal improvement
- Adopt a winning sales mindset and apply the right skills and knowledge to secure sales and to build relationships
- Identify specific actions they can take to improve their sales performance and contribution to the business
In addition to our three signature courses we also design Strategic Account management Events for Senior Sales Teams and provide soft skills solutions such as Preparing the Perfect Sales Presentation, Advanced Sales negotiations Techniques and Selecting the Perfect Sales person.
Next Steps
For an initial free consultation on how we can help with your Sales Training challenge, call us on 0207 208 7258 or complete our contact form.

