NKD Olympic project goes live

British Airways wanted to leverage the news of their appointment as official sponsors of the London 2012 Olympics with a refocus on personal growth and development. They challenged NKD to find a solution that inspired leaders to take their own development seriously and get ‘fit’ for the challenges ahead. The final product is a highly creative interactive micro-site presented on a bespoke USB memory card. Exciting animation is combined with engaging audio of Olympic athletes,including Sally Gunnel. The athletes talk openly about how they fit personal development around their rigorous training and career schedules in such a way to inspire BA leaders to do the same.