Living the brand… it's different now

This week saw Heinz release their new TV advert only to withdraw it shortly afterwards following complaints.  The cause for concern being it featured a same sex relationship and two men kissing.   As strongly as some called for its withdrawal, others are voicing their disappointment at our apparent inability to accept societal changes and move with the times.  In a business context, we at NKD, join that chorus.

Today’s leaders need to be bold, know what they and the brand they represent stands for and stay true to this.  If it is ‘family values’, then it is important to recognise family structures are changing, and reflect these differences as Heinz attempted to do.

Whilst such changes may not sit comfortably with a leader’s personal beliefs, they need to be seen to be continually moving with the times.  If they fail to do so, they run the risk of being out of touch, unable to adapt and relate to the people they lead. A dangerous place to be.

Read the article as featured in 'The Guardian' on Monday June 23 2008.

ENDS

About NKD Learning

The world of work has changed more in the last 15 years than in the previous 50.
NKD Learning (www.nkdlearning.co.uk) are at the forefront of a new generation of Leadership Development, Employee Engagement and Training specialists. Everything they do - their focus, structure and methodology - is designed to create meaningful emotional connections with employees to drive positive action and improved business results.