"Brand Champion or Saboteur?" First published in Retail and Leisure International magazine, April 2007. Reproduced with permission.

"Frontline Ambassadors" First published in Marketing Week, 12 April 2007. Reproduced with permission.

NKD Group has won an Award of Excellence in the audio category of the 2007 CiB Awards for its launch communication for Virgin Atlantic Airways, presented by Radio 1 DJ, Vernon Kay.

Two of NKD Group's recent projects for Virgin Atlantic and npower have won top awards at the 2007 Motivation Awards, run by Incentive & Motivation magazine.

Businesses with poor customer-facing employees are effectively employing 'brand saboteurs', destroying hard-won reputations that brand marketers and their agencies are striving to build, according to a new research report from NKD Group entitled "Service or Sabotage?"