This week saw Heinz release their new TV advert only to withdraw it shortly afterwards following complaints. The cause for concern being it featured a same sex relationship and two men kissing. As strongly as some called for its withdrawal, others are voicing their disappointment at our apparent inability to accept societal changes and move with the times.  In a business context, we at NKD, join that chorus.

Phil Akilade and Giles Howard have joined NKD to spearhead its business development effort. Phil and Giles bring over 20 years sales and marketing experience to NKD and are hugely excited by the challenge and opportunity of helping NKD achieve its ambitious growth plans.

British Airways has appointed NKD Creative to help launch its People & Organisational Effectiveness - Professional Development Programme. NKD’s creativity and style were used to add energy and excitement to the 2-day launch event as well as providing production and event management support to ensure its smooth delivery.

British Airways wanted to leverage the news of their appointment as official sponsors of the London 2012 Olympics with a refocus on personal growth and development. They challenged NKD to find a solution that inspired leaders to take their own development seriously and get ‘fit’ for the challenges ahead. 

NKD Creative has been appointed by npower Renewables to solve their branding challenge. Following a 3-stage project of definition, differentiation and then execution NKD will supply npower Renewables with a detailed set of brand guidelines so that the brand can be successfully re-launched to consumers, stakeholder and employees.

RWE Innogy tasked NKD with the leadership development of their Regional Managers. RWE Innogy has a clear strategic ambition to take the leading position in the renewable energy sector. To deliver this strategic vision they need to engage and develop their Regional Managers to deliver enhanced business results in an increasingly complex operating environment.

Jackie Cooper, co-founder of Jackie Cooper Public Relations (JCPR), has been appointed as a non-exec for NKD. JCPR is today ranked as the leading independent consumer consultancy in Britain, with fees approaching £4.5 million and a team of seventy. Jackie brings over 20 years business experience to NKD, and we are excited to have her as part of our team.

‘Leadership Matters’, a leadership development programme developed by NKD for British Airways’ Cabin Service Directors has now been rolled out fleet-wide. The 2-day innovative, challenging and thought provoking leadership programme sets out clear leadership expectations and a focus on self-awareness and on-going development, as well as helping individuals cement the importance of ‘living’ the BA values and being genuine ‘role models’ of the BA Leadership Framework.

NKD was tasked by British Airways to produce a communications campaign to raise awareness about the Executive Club and focus employees on showing value and recognition of the importance of these crucial customers. Executive Club members make up 10% of all BA customers and generate 40% of total net revenue for BA.

NKD Group has won two MarCom Awards for the ‘Memories’ film it created for Virgin Atlantic Airways. NKD won the prestigious Platinum Award in the Video/Film/Internal Communication category and a Gold Award for Video/Film/Training.

NKD Creative is developing an imaginative multimedia campaign for British Airways to launch its new Leadership Development programme to 4000 leaders based around the world. The campaign will include a briefing pack, audio CD, poster campaign and other multimedia cascade materials.

AstraZeneca Netherlands has chosen NKD to design and deliver a series of interventions for its entire leadership team. The learning events will connect leaders with the principles and benefits of emotionally engaging their employees and customers.