What is Employee Engagement?

The employee engagement concept is rapidly becoming the 'ultimate prize' for most organisations.

 
There are many definitions of what it is – at its heart it is a measure of the degree to which employees identify with, are motivated by, and are willing to expend extra time, effort, brain power and energy for the benefit of their employer and customers.
The facts prove that achieving this 'holy grail' really does pay dividends – that’s why its soaring to the top of every organisation's people agenda.

All the world’s greatest organisations share a common insight: the understanding that their most valuable resource is human – their employees and their customers. And they understand two important facts: people are emotional first and rational second, and because of that, employees must be emotionally engaged in order for the organisation to reach its full potential.

Gallup research in 2006 revealed that 5 out of 6 employees use 60% or less of their potential at work – and this is affecting not just your stock price right now, but also your organisation’s ability to develop and retain the best people.

Being underutilised goes directly against the human need to make a difference. Brilliant, capable people actively seek work that provides a ‘purpose’ to what they do.

We know that emotionally engaged employees who can utilise their natural talents everyday, provide an instant and constant competitive edge that translates into sustainable profit and growth. They are the walking, talking adverts for your organisation – how they choose to behave today will affect your business results tomorrow.

Clearly, you cannot mandate for emotional engagement across the organisation – employees need to ‘choose’ to align themselves with the company's aspirations.

Using the latest behavioural change insights and the ability of NKD Creative to create empathic and involving engagement solutions, we help organisations uncover what is getting in the way and find new ways to tap into this discretionary effort and harness it for the benefit of their customers and company. Our innovative engagement solutions help organisations remove blockers to engagement, create meaning for their employees, and enhance their emotional engagement with the organisation. Finally, we provide them with tools and techniques that keep their employees emotionally connected.

We design all our solutions with the employee in mind. Our aim is to maximise their emotional commitment to the organisation and to help them make a positive choice to embrace new concepts and behaviours. Because all our solutions are bespoke to your organisation, we work hard to make sure they are relevant and grounded in the reality of your employees experience at work.

Our interventions help individuals work out for themselves how engaged they currently are, investigate what gets in the way, experience what it feels like to be engaged everyday and generate strategies for becoming and staying emotionally engaged.

Our solutions are action orientated. So they focus on identifying specific actions that can be implemented quickly and easily to ensure that the emotional connections are maintained and reinforced once delegates return to work.