Today's workforce is significantly different from its predecessors.

Today’s leaders face new and fundamentally more complex challenges, as they’re required to lead and unite groups of people with genuinely different needs and expectations of their leader. In this new business landscape, the old training and development techniques and tools are no longer as effective as they once were. Increasingly, employees are thinking and acting more like volunteers than conscripts; coming to work not just for a salary, but to make a genuine difference.

For today’s workforce, corporate rhetoric is neither persuasive nor motivating; obligation and loyalty are no longer automatic. Instead it’s a sense of emotional connection that most effectively motivates and engages them with the organisation. And it’s this connection that creates the desire to align with, support, and ultimately, embody the goals, values and ethos of the organisation they’re part of.

The most successful companies of the 21st Century will be those who understand these new motivational imperatives – and who best deliver against them.