Jackie Cooper | Non-Exec Director

Jackie has known PR all her professional life. As a founder of JCPR her creative and mould-breaking approach has delivered many successful campaigns, including the infamous "8/10 women wear the wrong size bra" (Playtex); two of PR Week's Top 20 Consumer Campaigns of All Time – the launches for Wonderbra and PlayStation 2; "That'll Be the Daewoo", "Ave It" for John Smiths, and the brand launch of O2. Jackie's specialty is understanding how to reach and motivate audiences. And her unique take on understanding the power of entertainment and engagement provides a genuine strategic advantage to NKD.