NKD Creative - Who We Are
We are a different kind of Creative Communications Agency.
As part of NKD Group we uniquely bring together insights from the world of Marketing, HR and academia and combine that with contemporary creative design to deliver solutions that truly engage organisations.
Today's employees are highly sophisticated consumers of communications. They receive over a million messages a year from a diverse range of media - all competing for the attention of an increasingly time poor audience. How do corporate messages stand a chance of being heard and remembered against this challenging backdrop?
Our creative approach is based on a single, simple insight.
We understand that no piece of communication has an automatic right to its audience’s attention, and if it’s to engage with an increasingly sceptical workforce, corporate messaging must utilise the same approaches and techniques that consumer media communications use to reach that same audience.
We believe that to create engagement and ultimately, drive actions and behaviours, we must first earn the right to our audience’s attention, presenting the most relevant and motivating content in the most involving, impactful and persuasive manner.
We believe that communication is a constant ongoing 'live' process. As such, we consider our solutions and interventions to be part of an ongoing dialogue with your audience to create genuine and lasting emotional engagement, rather than ‘one-off’ initiatives. And we encourage our clients to approach them in the same way.

