The soft stuff delivers hard results.

Whilst emotional engagement may seem like a soft value, it delivers hard, quantifiable business benefits, impacting on growth, profitability and market valuation.

Research proves that engaged employees perform dramatically better than their disengaged counterparts, generating 40% higher productivity in operational roles, 49% more profit in general management roles, and 67% more revenue in sales roles.

And as engaged employees do better, so do the organisations that make employee engagement a strategic priority, consistently outperforming their competitors, and delivering an average 22% higher return to shareholders.

Yet, whilst emotionally engaged employees are clearly critical to the overall performance of an organisation, recent data from Gallup and Harvard Business School indicates that on average, less than 30% of employees are ‘engaged’ with their organisations.

Clearly, the ability to create effective emotional engagement is one of the most important attributes for organisations and their leaders today.

And as a growing club of blue chip organisations are discovering - including  Virgin, AstraZeneca, British Airways, Greene King, Inchcape and npower - NKD is uniquely skilled and structured to help them achieve this.